People Magazine
UX and Visual design for digital products
OVERVIEW
As the UX/UI and visual designer responsible for developing both new and existing PEOPLE digital products across various devices such as desktops, tablets, and mobiles, I collaborated extensively with Product and Editorial teams. Together, we meticulously crafted wireframes, mockups, and prototypes tailored to align with the brands' strategic business objectives and artistic visions. Additionally, I delved into user research within a controlled lab environment to enhance and fine-tune the overall product design, ensuring it met user expectations and needs proficiently.
MY ROLE
UX Designer, Visual Designer
DURATION
May 2013 - October 2015
PEOPLE PREMIUM
The brief for People Premium was to establish a distinctive pay-walled section within the site, offering exclusive content unavailable on the free version. This task encompassed developing a unique visual identity marked by exclusive iconography, separate yet seamlessly integrated with the overall brand aesthetic of People. In my role as a product lead, I navigated the creation of wireframes for various facets like navigation, category pages, article display, and subscriber onboarding processes.
PEOPLE STYLE
During my tenure at People, we were entrusted with the responsibility of enhancing People's style coverage by creating a distinct section on the website. Similar to People Premium, this new section was designed to have its unique style and architectural presentation.
POSHLY x PEOPLE
Poshly x People marked a calculated collaboration with giveaway brand Poshly, renowned for its platform enabling users to participate in and monitor beauty and skincare giveaways effortlessly. Our assignment encompassed the seamless integration and revitalization of Poshly's prevailing user experience within the People ecosystem.
PEOPLE BEST DRESSED LIST
The People Best Dressed List was a web app featured on People.com, providing users with the opportunity to curate their exclusive collection of impeccably styled celebrities from various red-carpet occasions. In my capacity as a senior designer, I was tasked with crafting a sophisticated and user-friendly interface to enhance the overall user experience design.
